MEET THE TEAM

Dirk Ruiz
Director of Product Design
Allison McClain

With more than 25 years in the space, Dirk Ruiz is a User Experience Design Leader. Currently, he serves as the Director of Product Design for DSi-Digital’s ViZZ and Manufacton, where he works hand-in-hand with the leadership team to develop and refine the user experience across product offerings.

Prior to his work with DSi, Dirk’s career centered around design management and user experience efforts. This includes serving as the Senior Principal User Experience Designer at Autodesk, QuickBooks User Experience Manager at Intuit, a Manager role at Sun Microsystems, and more.

At Sun Microsystems, Dirk focused on code development applications, including his project with Java Studio, which won him a design award. Similarly, he’s lead the design team for Autodesk Design Review and Autodesk Navisworks. Currently, he holds patents for user interfaces for computer-telephony integration and 4D scheduling software.

Dirk has a Ph.D. in experimental psychology from Stanford University and a Bachelor of Arts degree in Psychology from Pomona College.With more than 25 years in the space, Dirk Ruiz is a User Experience Design Leader. Currently, he serves as the Director of Product Design for DSi-Digital’s ViZZ and Manufacton, where he works hand-in-hand with the leadership team to develop and refine the user experience across product offerings.